Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
No Comments
  1. Pingback: how to wean off celexa 10mg

  2. Pingback: amitriptyline for nerve pain

  3. Pingback: aripiprazole 5 mg side effects

  4. Pingback: allopurinol wiki

  5. Pingback: how much aspirin for dogs

  6. Pingback: citalopram and ibuprofen

  7. Pingback: what does diltiazem do

  8. Pingback: ddavp adhd

  9. Pingback: fish augmentin

  10. Pingback: flexeril maximum dose

  11. Pingback: medication cozaar

  12. Pingback: diclofenac sodium gel 1

  13. Pingback: flomax for postoperative urinary retention

  14. Pingback: effexor 150 mg

  15. Pingback: contraventie de gradul 3

  16. Pingback: npc qipp ezetimibe

  17. Pingback: depakote for depression

  18. Pingback: expired amoxicillin for tooth infection

  19. Pingback: side effects from bactrim

  20. Pingback: how long does it take bactrim to work

  21. Pingback: can you take cephalexin on an empty stomach

  22. Pingback: ciprofloxacin ophthalmic solution usp 0.3 as base

  23. Pingback: fluoxetine in dogs side effects

  24. Pingback: are duloxetine and gabapentin the same

  25. Pingback: lexapro for sleep

  26. Pingback: buy online sildenafil

  27. Pingback: gabapentin esophagus

  28. Pingback: when to take cymbalta morning or night

  29. Pingback: escitalopram liver

  30. Pingback: para que sirve cephalexin 250 mg

  31. Pingback: flagyl compounding

  32. Pingback: zoloft while breastfeeding lawsuit

  33. Pingback: semaglutide jersey city

  34. Pingback: semaglutide medication

  35. Pingback: semaglutide 3 mg tablet

  36. Pingback: lasix torasemid

  37. Pingback: acme lisinopril

  38. Pingback: ratio-metformin 850

  39. Pingback: is pregabalin and gabapentin the same thing

  40. Pingback: thuoc valtrex

  41. Pingback: nolvadex warnings

  42. Pingback: what is sulfamethoxazole-tmp ds used to treat

  43. Pingback: neurontin muadil

  44. Pingback: metronidazole tampon

  45. Pingback: sublingual cialis

  46. Pingback: how do you take cialis

  47. Pingback: when is generic cialis available

  48. Pingback: cialis online without pres

  49. Pingback: viagra canadian pharmacy prices

  50. Pingback: cost of female viagra

  51. Pingback: viagra online prescription canada

  52. Pingback: sildenafil 110 mg capsule

  53. Pingback: buy sildenafil usa

  54. Pingback: cheap viagra mexico

  55. Pingback: dutasteride inhouse pharmacy

  56. Pingback: cost of cialis in canada

  57. Pingback: sildenafil otc nz

  58. Pingback: cialis 36 hour

  59. Pingback: viagara cialis levitra

  60. Pingback: cheap sildenafil online uk

  61. Pingback: tri luma online pharmacy

  62. Pingback: buy online pharmacy uk

  63. Pingback: order original cialis online

  64. Pingback: cialis® online

  65. Pingback: tadalafil

  66. Pingback: clindamycin hcl 300 mg